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OUR VISION
To continuously reinvent outdoor hydration and carry solutions that empower an active lifestyle.
OUR VALUES
Accompany every adventure. Join in every journey.
We are inventors
We pioneered hands-free hydration and introduced the first BPA-free bottles to the world. We crave challenge and answer with innovation.
Better is not enough
We're inspired by the ever-changing needs of the diverse outdoor community and are driven to be the first to meet them. We get excited about solving problems and taking on seemingly impossible challenges.
Remember the why
We are obsessive about what we make, how it's made and for whom we make it. We care about the way our products impact people and the environment. We understand our consumer, and our designs are deeply connected to market insights.
We are inspired
Our consumer, our customer and our colleagues are fuel to the fire. We do what we do because of them.
Refills not landfills.
We envision a future without single-use plastic water bottles. Our reusable water bottles are easy to use, easy to clean, easy to carry, and forever taste-free.
Zero Tolerance Policy
Our digital media platforms are an extension of our community. We have a zero-tolerance policy against racist, discriminatory, threatening, harassing, abusive, harmful, vulgar or attacking comments, which will be removed immediately. Should we identify a pattern of these types of posts coming from a person or account, we reserve the right to block an account or individual on all platforms.
We look forward to continuing to accompany every adventure and join in every journey.